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    Educational Information Only

    The content on this page is for general educational purposes and does not constitute legal advice. Every legal situation is unique. For matters involving investigation, arrest, litigation, or formal proceedings, consult a qualified legal professional.

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    Business

    Event Sponsorship Agreement

    Agreement for sponsoring events, sports teams, or marketing activities in Thailand — brand exposure, deliverables, and financial terms.

    Updated:
    Legal Basis: Civil and Commercial Code (Hire of Services/Work); Revenue Code (withholding tax)Est. Cost: THB 5,000–20,000 for lawyer-drafted agreement

    When to Use

    When sponsoring (or receiving sponsorship for) events, sports, exhibitions, or marketing campaigns in Thailand.

    Key Clauses

    Sponsorship Fee

    essential

    Amount, payment schedule, and conditions for payment (milestone-based or upfront).

    Sponsor Benefits

    essential

    Specific deliverables: logo placement, booth space, speaking slots, social media mentions, attendee data.

    Event Details

    essential

    Date, venue, expected attendance, and organizer's obligations for event quality.

    Brand Guidelines

    recommended

    How the sponsor's brand may be used. Approval rights for materials.

    Cancellation & Force Majeure

    essential

    Refund terms if event is cancelled. Reduced fee for diminished event (e.g., fewer attendees than promised).

    Exclusivity

    recommended

    Whether competitors can also sponsor. Category exclusivity is common.

    Warnings

    Ensure event organizer has proper permits and insurance.

    Sponsorship payments may be subject to withholding tax (3% for Thai companies, 15% for foreign companies without treaty).

    Get all deliverables in writing — verbal promises about 'exposure' are unenforceable.

    Professional Legal Assistance

    When a matter involves investigation, arrest, detention, litigation, or regulatory action, professional legal representation becomes essential.

    Anglo Siam Legal provides experienced legal services across Thailand for both Thai nationals and foreigners.

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