What are the advertising rules for cannabis in Thailand?

Cannabis advertising rules in Thailand: **General prohibition:** Advertising cannabis or hemp products is strictly prohibited under Thai law. This applies to all forms of commercial promotion. **What is prohibited:** - Social media promotion and sponsored content - Storefront advertising beyond basic signage (store name and operating hours only) - Health or therapeutic claims about cannabis products - Any marketing targeting minors (under 20 years old) - Celebrity endorsements or influencer promotions - Promotional discounts, loyalty programs, or giveaways - Product placement in media content - Outdoor advertising (billboards, banners) **What is permitted:** - Basic store signage with business name and hours - Educational content about cannabis (must not promote consumption) - Academic research publications - Product labeling as required by FDA regulations (THC/CBD content, warnings) - B2B communications between licensed operators **Penalties for violations:** - Fine up to THB 500,000 - Imprisonment up to 1 year - Or both - Repeat offences may result in license revocation **Important considerations:** - Online platforms (Facebook, Instagram, LINE) also enforce their own restrictions on cannabis content - Even indirect promotion (lifestyle content featuring cannabis products) may be considered advertising - Foreign businesses advertising cannabis products accessible in Thailand may also face enforcement action - The definition of 'advertising' is broadly interpreted by Thai authorities